Post by warner123 on Feb 27, 2024 6:21:10 GMT 1
Today I will talk to you about one of the pillars of the Lean Startup methodology , the CMA experimentation cycle - Build, Measure, Learn and more specifically the concept of A/B Testing . The input came to me from an interesting test carried out by the Marketers community (by Dario Vignali) for the launch of the new Facebook Group, Marketing Acceleretor. A few weeks ago, in the group to which I am a member, we were asked for feedback on the case study in progress that they presented. A series of light bulbs came on in my head and instead of responding in the comments, I thought I'd develop this interesting topic and report my reflections directly in a video.
In this long chat of about twenty minutes we will see what an A/B test is in Uruguay Mobile Number List practice, an example diagram in which I show how an A/B test works and how it is carried out. Finally, the most interesting part, with some notes and reflections on the case study analysed: aspects of UX Design, impact of communication at an unconscious level, brand positioning and psychology of communication . What is an A/B test and which tools to use An A/B Test is simply the possibility of measuring the effectiveness of two variations of the same element . For example, the contact form, the button with the CTA, the image, the position of an element within the web page, its color.
Then randomly propose one of the two variants to a pre-established sample of (unknowing) testers, i.e. the visitors of the web page. To carry out an A/B Test it is necessary to be clear about the objective you want to achieve, through the element or function you want to test, and the metrics (the KPI numbers) to use. The basic tools to use are: Google Analytics Configuring Conversion Goals Google Optimize (free), but there are also other very professional software like Optimizely that do the same. Then we need 2 variants of the same web page and special software that allows us to carry out the test (i.e. randomly divert incoming traffic to the two variants and track their behavior). Notes and reflections relating to the case study analysed 1. Consider that web pages are responsive (i.e. adaptable to the device used) and that generally web traffic today is predominantly mobile.
In this long chat of about twenty minutes we will see what an A/B test is in Uruguay Mobile Number List practice, an example diagram in which I show how an A/B test works and how it is carried out. Finally, the most interesting part, with some notes and reflections on the case study analysed: aspects of UX Design, impact of communication at an unconscious level, brand positioning and psychology of communication . What is an A/B test and which tools to use An A/B Test is simply the possibility of measuring the effectiveness of two variations of the same element . For example, the contact form, the button with the CTA, the image, the position of an element within the web page, its color.
Then randomly propose one of the two variants to a pre-established sample of (unknowing) testers, i.e. the visitors of the web page. To carry out an A/B Test it is necessary to be clear about the objective you want to achieve, through the element or function you want to test, and the metrics (the KPI numbers) to use. The basic tools to use are: Google Analytics Configuring Conversion Goals Google Optimize (free), but there are also other very professional software like Optimizely that do the same. Then we need 2 variants of the same web page and special software that allows us to carry out the test (i.e. randomly divert incoming traffic to the two variants and track their behavior). Notes and reflections relating to the case study analysed 1. Consider that web pages are responsive (i.e. adaptable to the device used) and that generally web traffic today is predominantly mobile.